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Justin Dunn American Mustang School March 2024 Newsletter

Updated: Mar 1

Ask yourself this: What is your reason for getting up in the morning?

 Japanese word Ikigai, Iki – To Live  and  gai – Reason

What you love, what you are good at, what you can get paid for, and what the world needs all overlap, which means that each day is infused with meaning. (from the book Ikigai)

American Mustang School has EVOLVED!!

I have evolved, and so should you! I have been saying NO, and realized my YES means so much more. You see, over the years I was always a “YESMAN”. That is, when anyone asked me to do something I would always say yes, and then found myself doing things I didn’t want to do, and that would destroy my desire to do more. I would feel bogged down, and then become distracted, and then less efficient and that lead to being ineffective at producing high quality service.

When I was learning how to say NO, it was hard for me at first. My mind and being was trained to say yes for so long, it felt off, or almost not normal. As I began saying NO more often, I began to feel liberated, as if set free from doing what I thought I had to do, to doing what I wanted to do. This can also be described as the “Giver Trap”, meaning you will give, but takers will take, and the takers will always try to take way more than you can give. You’ll feel bad, as if you are letting them down, but don’t, because they’ll move on to another giver just fine. And you will attract the ones that value your YES as they should.

Since I’ve learned to say NO to doing things that drain my time, energy, and money, and yes to things that add value to me, and my purpose, I embrace Ikigai which according to the book is the Japanese secret to a Long and Happy Life. Also, there is no word for retirement, as we call it. To them, their purpose in life is more important.

Finding purpose in Life, and being a part of a community.

We completed the month of February with awesome news! First, I celebrated 27 years of marriage with my wife Kristina. I turned 48! And did our first three ZOOM classes with great results! Our community is growing! We have students from all over the US, and the world! Since we have developed a clear vision for American Mustang School, we are seeing an influx of high caliber people, and I love their energy!

Don't miss our March Zoom Meetings

To continue to provide the best level of service, we have more scheduled group ZOOM classes each month, and as always our private 1 to 1 coaching classes are available for you to schedule in.

Below are the dates/times and topics for the 4 scheduled classis in March. Each class is from 18 years of my personal research and actual practice, and will reference my book, “A Horse to Guide Me”. I will share every detail possible in each class, have open Q&A and focus on delivering to you an Interactive SYSTEM to achieve desirable results every time. As a bonus, each class will explain   “Therapy for a Therapy Horse” and how its made my program 100% sustainable year over year as we’ve grown.

  • March 5th, 7-8PM EST    Level 1- Grooming for Mindset, discussion on why/what and the how or “happening” that takes place in each session.

  • March 12th, 7-8PM EST  Level 2-  Establish Communication, discussion on why/what and the how or “happening” that takes place in each session. Deep dive the FIVE-PART SERIES, and why it’s the key to asking the horse to unlock what nature is keeping from you.

  • March 19th, 7-8PM EST  Level 3&4-  Transfer to Saddle/Riding Obstacles, discussion on why/what and the how or “happening” that takes place in each session. Learn the (Advanced Intricacies of communicating)

  • March 26th, 7-8PM EST  Level 5- Real World Focused Riding, discussion on the flow state (feedback loop) and why/what and how or “happening” that takes place in each session. Also, the transformation with the one skill every person needs and will develop in my Five Levels of Horsemanship guaranteed!

American Mustang School is growing a community of like minded people, ready to become better through horsemanship and sharing their knowledge with others. The services provided are non-traditional and date back to the days before guys like Xenephon, and the stoics of Marcus Aurelius, even before the days of metal tools. Let that sink in.

I designed these classes to show you how to become the bridge to help other people transition from where they are to where they want to be, you will help them develop awareness, go through transformations, and discover their purpose. It’s a liberating experience, and horses will assist you willingly, especially when they realize who you have become and what you are trying to accomplish.

The Five Levels- A system for predictable and desirable results, gives us a compass to navigate toward discovering our purpose, and helps us help others in discovering theirs. Be sure to order my book “A horse to Guide Me” if you’d like to learn more.


And last but not least, due to the demand for me to once again travel, speak publicly or provide clinics/book signings, I will now offer this service. Look out world, here I come!

Justin Dunn

Discounts for you

Good News! I can now offer you a way to get discounts on horse tack and products through Weaver Leather!! 

Keep this link handy, share it with your friends, and help them too.

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